Privacy policy

Blood Academy cookie policy

For the purposes of any applicable data protection laws in England and Wales, including from 25 May 2018 the EU General Data Protection Regulation 2016/679 (GDPR), Blood Academy controls any personal data you supply. For further information on how we process personal data and your rights, our privacy notice is linked here

If you have any questions about cookies or how your personal data is used by us, you should email

Understanding cookies

Cookies are small text files which our websites and applications may put on your computer or mobile device when you visit our websites. Cookies are used by websites and applications to help remember small amounts of information and give you a better experience using the website or application. An example is when a cookie remembers your device, so you don’t have to login again.

Certain cookies contain a limited amount of personal information. For example, if you click “remember me” when logging in, a cookie will store your username. Most cookies won’t collect information that identifies you and will instead collect more general information to help us analyse how well our website is performing. This information helps us develop the website to improve the functionality and your overall experience in the future.

How does Blood Academy use cookies?

Essential cookies

These are functions of our websites that are only possible if information is stored persistently between each page you look at. For instance, if you log in to a site to access subscriber only content, we use a cookie to remember that you are logged in, so you do not have to enter your details on each page you visit.

Tracking cookies

These cookies help us monitor and analyse how our visitors use our websites allowing us to provide a high-quality experience. It also allows us to help fix any problems in the website that may occur. Cookies also help us with marketing emails for subscribers who have opted into this function.


We use Hotjar to understand how you use our website through their services that include heatmaps, page usage recordings and feedback polls and surveys. The Hotjar privacy policy ( explains more about how they collect data and keep it safe.

Through the Hotjar tracking code embedded on our website, the information collected includes:

  • your device’s IP address (collected and stored in an anonymised format)
  • device screen size
  • device type (unique device identifiers) and browser information
  • geographic location (country only)
  • preferred language used to display the webpage.
  • Log data

Opt out of Hotjar tracking

You can opt out of Hotjar tracking by turning on the Do Not Track header in your web browser. More information can be found on

How to remove or block cookies

Your internet browser have tools that allow you to remove or block cookies. More information can be found here: or .

What will happen if I block cookies?

Depending on which cookies you block, the Website may stop working, or certain features may stop working correctly. If the cookies marked below as ‘technically necessary’ are blocked, the Website will probably not be usable.